
In addition, Facebook has set up several rules for businesses interested in getting vanity URLs for their Facebook Pages. Only those Pages with more than 1,000 fans on May 31 will be eligible for usernames starting tonight. The rest will also have to wait until June 28.
Facebook chose to start the username landrush at midnight on a Friday night in the US to ease the transition on its internal systems and processes. Europeans probably have the toughest time though - they’ll be getting up at (or staying up until) 4-5am to get their Facebook username.