
Of course, the Clarkson campaign has been designed from Day 1 to snare this headline. Beginning in late December, there's been a steady stream of Clarkson-related trinkets garnering headlines in the pop music world -- video message! cover art! lyrics! single! -- and today, the video will make its debut.
These sorts of records are set routinely in the digital music age, with singles given a slow ramp-up before they're made available for purchase at digital outlets. Clarkson breaks the one set recently by Britney Spears with "Womanizer," which shot all the way to No. 1 from No. 96.