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MSG `s line-up of iconic New York City exhibition venues more than 800 events per year reaching over six million people. The four sites represented 84% of all concerts Tickets sold in metropolitan New York each year, with Madison Square Garden alone accounts for 50%. Outside of the top music and entertainment, each MSG year welcomes more than 160 live sporting events.
To celebrate this new partnership, Delta and MSG will be launching a promotion offering fans the opportunity to win great seats at Madison Square Garden venues and on Delta flights in the upcoming months. Brand ambassadors will be around New York City and at Delta`s local terminals through Saturday, October 24th handing out scratch and win boarding passes. For additional information on the partnership and promotions, please go to MSG.com/delta. For MSG, this agreement is part of a new marketing partnership strategy working with companies to weave their brand into the Garden experience while extending the connection to fans and consumers through an integrated platform that touches MSG`s unparalleled assets including sports, music and entertainment.
Based The new strategy, Delta MSG `s first" Signature Partner ", which will include selected group who share a vision of MSG `s. In addition to participation MSG `s property, "Signature Partner" will have a significant presence in renovated garden.