Bonobos PantsBonobos Pants, with an unusual name is getting success with unusual social networking ideas. Bonobos Pants covered on tv this morning draws consumers to its products through innovative use of social networking sites. Bonobos co-founder and CEO Andy Dunn says he is using social media not justfor promotion but to help development of products based upon user reactions:
“We’re including our customers in the conversation about what products we make, how they fit and how we sell them. When we think of social media, it’s not just to market ourselves. It’s actually for us to get input from our customers so that our team can develop more intimacy with them in order to serve them better. “ Dunn says he used Facebook to design an early pair of pants for Cubs followers. The result - a massive seell out success.
“The color of the pants is the same color as the team’s blue. That taught us that because of the Web, we can pursue a marketing strategy that allows us to be more effective then if we were just throwing up glossy magazine and billboard ads.”
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