People of Wal Mart

People of Wal Mart

"People of Wal-Mart," a gag started by two 20-something brothers and their buddy to share crazy pictures with their friends, has gone viral. Promoted largely on sites like Digg and Funny or Die -- and linked ad nauseam on Facebook and Twitter -- the site picked up enough traffic to crash its servers on Wednesday. "I'm still baffled -- I really am," said Andrew Kipple, 23, one of the creators of the site, who said his team was frantically working Wednesday to add enough server space to handle the surge in traffic.

Photos on the site, sent in by viewers all over the United States, frequently feature overweight people wearing tight clothes, bizarre hairstyles (with versions of the short-in-front, long-in-back "mullet" leading the pack) and fashion crimes ranging from furry leg warmers to miniskirts that leave absolutely nothing to the imagination. There's a guy enjoying a can of beer outside a Wal-Mart, a guy dressed as Captain America and another guy with a goat. Yes, a live goat. Andrew and his brother Adam, 25, said they thought of the site after a visit to a South Carolina Wal-Mart where they saw a woman they believed to be a stripper, wearing an obscene T-shirt and leading a toddler in a harness. Around the next corner was a man with a beard reminiscent of the rock band ZZ Top.

"It's kind of like the light bulb went off," Andrew said. "We get the e-mails already from people who are like, 'Why didn't I think of this?' We just happened to be fortunate enough to have the ability to actually follow through on it." Their site was keeping up when it was getting about 500,000 views a day, but got swamped by a new spike in traffic late last week. The brothers, along with partner Luke Wherry, 23, say response has been largely positive -- with only a handful of complaints out of every 100 e-mails they get. A post on the group's Facebook page Thursday morning said they had gotten more than 1.2 million page views on Wednesday, even though the site was down for much of the day.