Clayton Homes

Clayton Homes' new industrial-chic "i-house" is about as far removed from a mobile home as an iPod from a record player. Architects at the country's largest manufactured home company embraced the basic rectangular form of what began as housing on wheels and gave it a postmodern turn with a distinctive v-shaped roofline, energy efficiency and luxury appointments.

Stylistically, the "i-house" might be more at home in the pages of a cutting-edge architectural magazine like Dwell - an inspirational source - than among the Cape Cods and ranchers in the suburbs. The layout of the long main "core" house and a separate box-shaped guestroom-office "flex room" resemble the letter "i" and its dot. Yet Clayton CEO and President Kevin Clayton said "i-house" stands for more than its footprint.

With a nod to the iPod and iPhone, Clayton said, "We love what it represents. We are fans of Apple and all that they have done. But the 'I' stands for innovation, inspiration, intelligence and integration." Clayton's "i-house" was conceived as a moderately priced "plug and play" dwelling for environmentally conscious homebuyers. It went on sale nationwide Saturday with its presentation at the annual shareholders' meeting of investor Warren Buffett's Berkshire-Hathaway Inc. in Omaha, Neb.